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One of the greatest challenges comes in finding ways for those outside the profession to understand how valuable the character, training and experience of designers can be in solving complex problems.
“Attention must be paid” is the cardinal rule of design discipline, for the designer is above all someone who pays attention to the situation at hand. This disciplinary requirement has not changed at all in the evolution of design.
Historically, graphic designers have been commissioned to communicate messages in an attractive and desirable way using a combination of type and image. While this is still very much a part of what we do, the role of ”graphic designer” has become increasingly strategic, resulting in a conscious move away from anything that could be perceived as simply decorative.
t goes without saying that a badge must symbolize all the virtues and values that are expected of the wearer (although that’s not always the case). While every country has its own symbolic lexicon etched into the pliable metals the fundamental notion of power is constant.
On a concentric model of a strong brand, only the inner layers affect the outer, not the other way around.
When a great idea gets copied ad infinitum, can it ever be effective again? Heller takes aim at bulleted, Sagmeister–inspired life lessons.
